Forum to Explore Effectiveness of Public Education Campaigns

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Agenda   (.pdf)

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Noar Slides   (.pdf)

Rideout Slides   (.pdf)

Speaker Biographies   (.pdf)

Vallone Slides   (.pdf)

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Forum to Explore Effectiveness of Public Education Campaigns 4/27/2006
Barbara Jordan Conference Center, Washington, D.C.

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Policy makers frequently turn to media-based public education campaigns as a way to address public health issues of all kinds, from childhood obesity to enrolling seniors in prescription drug plans. In order to help assess the effectiveness of recent efforts, the Kaiser Family Foundation hosts a forum featuring the authors of three major studies evaluating campaigns on smoking, childhood obesity and youth STD and HIV prevention.

View related briefing materials and publications on the Kaiser Family Foundation's event page.

Moderator:

Vicky Rideout, vice president and director, Program for the Study of Entertainment Media and Health, Kaiser Family Foundation

Speakers:

Donna Vallone, associate vice president for research, American Legacy Foundation
Marian Huhman, evaluation team leader, VERB campaign
Seth Noar, professor, University of Kentucky

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