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"Trends in Direct-To-Consumer Prescription Drug Advertising" 11/29/2001 Kaiser Family Foundation, Washington, DC Other Related Links      ------------------- Organizations and Research Institutions Publications and Reports Publications and Reports Prescription Drug Trends: A Chartbook Provides information about trends in prescription drug coverage, spending, prices, use, and industry structure. Kaiser Family Foundation, July 2000. "Prescription Drugs and Mass Media Advertising, 2000" Contains a digest of the rules pertaining to direct-to-consumer (dtc) ads and a summary of key regulatory, legal and political developments related to DTC drug advertising over the past year. National Institute for Health Care Management Research and Educational Foundation, November 2001 "Direct-To-Consumer Promotion of Prescription Drugs Roundtable II Consensus Report" Recommendations and conclusions that represent a consensus of opinions of the participants of the National Consumers League Direct-To-Consumer Promotion of Prescription Drugs Roundtable, held on September 28-29, 1998. National Consumers League, September 1998 "The Educational Value of Consumer-Targeted Prescription Drug Print Advertising" "The case for direct-to-consumer (DTC) prescription drug advertising has often been based on the argument that such promotions can educate the public about medical conditions and associated treatments. This study assesses the extent to which such educational efforts have been attempted. The Journal of Family Practice, December 2000 Direct-to-Consumer Advertising Backrgounder Provided by Pharmaceutical Research and Manufacturers of America. "Are Consumers Well Informed About Prescription Drugs?" Examines the educational impact of printed direct-to-consumer ads. AARP Public Policy Institute, April 2000 Public Hearings on Direct-to-Consumer Advertising of Prescription Drugs Written testimony of John E. Calfee of the American Enterprise Institute before the Senate Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism Committee on Commerce, Science, and Transportation. John E. Calfee, July 24, 2001 Return to HealthCast ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... ...... About Us     Help