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The Kaiser Family Foundation continues to provide webcasts, podcasts and transcripts of Kaiser's events along with health policy briefings on the Hill conducted by the Alliance for Health Reform. You may access these webcasts, along with Kaiser's original videos and documentaries, on kff.org. All archived webcasts, podcasts and transcripts made available on kaisernetwork.org prior to June 1, 2009, continue to be available on-demand. You may search for webcasts here.


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"Transforming the Image of Health Care in the Media"  5/15/2002
The Foundation for Accountability 4th Annual Briefing, Washington, D.C.

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Geraldine Laybourne, chairman and CEO, Oxygen Media, presents the keynote address at this session that discusses how the media affects the public's perception of health and health care. The following questions are also addressed: How will the media help or hinder the transition to more active health consumers? What values and behaviors will we be transmitting to the public? and How can new media be exploited to help more Americans take charge of their health care?

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