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Kaisernetwork.org is no longer publishing new content as of June 1, 2009.

The Kaiser Family Foundation continues to provide webcasts, podcasts and transcripts of Kaiser's events along with health policy briefings on the Hill conducted by the Alliance for Health Reform. You may access these webcasts, along with Kaiser's original videos and documentaries, on kff.org. All archived webcasts, podcasts and transcripts made available on kaisernetwork.org prior to June 1, 2009, continue to be available on-demand. You may search for webcasts here.


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"The Role of Media in Childhood Obesity"  2/24/2004
The Kaiser Family Foundation, Washington, D.C.

The Kaiser Family Foundation releases a new report, The Role of Media in Childhood Obesity, which brings together for the first time the key research on this topic from across the country.

  • Are children becoming sedentary couch potatoes, skipping physical activity to sit around watching TV?
  • From SpongeBob SquarePants crackers to Scooby-Doo cereal, are media characters selling our kids down a river of fat?
  • Or, is the media just a scapegoat for cutbacks in school gym classes, irresponsible parenting and a Super-Sized society?

View Webcast Play Video ( video ) Read Transcript ( transcript )

Opening Presentation

Presentation of Research on Media and Obesity

Discussion
  • Kelly Brownell, professor and chair of Psychology, Yale University, director of the Yale Center for Eating and Weight Disorders, and author of the book Food Fight

  • Dale Kunkel, professor of Communication, University of California Santa Barbara, and senior author, American Psychological Association’s Scientific Report on Advertising and Children

  • William MacLeod, attorney, Collier Shannon Scott Law Firm, representing the Grocery Manufacturers of America

  • Patti Miller, director of the Children & the Media Program, "Children Now"

  • Marva Smalls, executive vice president, Nickelodeon

  • Ellen Wartella, dean, College of Communication, University of Texas at Austin, and member, Kraft Wellness Council

Moderator

  • Jackie Judd, senior visiting fellow, Kaiser Family Foundation


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