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The survey, released by the Kaiser Family Foundation, addresses the public's understanding of the ads and side effect information, as well as the impact of the ads on prescription drugs requests.
Ads used for the survey include:
In addition,
an updated chartbook on prescription drug coverage, spending and utilization trends will be released.
Study findings are presented by
Larry Levitt, vice president and director, Changing Health Care
Marketplace Program, KFF; and
Mollyann Brodie, vice president and director, Public Opinion
and Media Research, KFF.
Discussants include: Linda Golodner, executive director, The National Consumers League;
Sharon Levine, associate executive director, The Permanente
Medical Group; and
Christopher Molineaux, vice president of Public Affairs,
Pharmaceutical Research and Manufacturers of America (PhRMA)
This briefing is moderated by Diane
Rowland, executive vice president of Kaiser Family Foundation.
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